IPL™ is Integrated Product Launch

Integrated Product Launch™ is a suite of solutions that include launch support by advisers who have hands-on launch experience, a comprehensive systematic methodology, and a practical set of simplified tools that are delivered as we guide and assist your teams through strategizing and planning successful commercialization of your product.

Our Value Proposition

The strategic advisors at ForeRunner Strategy partner with product development and product launch teams to create comprehensive strategies and working plans that maximize their product's value for either early exit or launch. Operationally, IPL™ is about minimizing risk and optimizing resources.

IPL's™ Horizontal Integration

Our interconnected horizontals are the baseline for planning and executing strategically to deliver products that the market wants and values. This holistic approach also delivers operational excellence, integrating efforts across verticals in R&D, Manufacturing, and Commercial as well as with governance and decision-making panels.

Benefit from our experience

At ForeRunner Strategy, our Advisors have deep experience in bio-pharmaceutical line functions. Our experience, in addition to consulting, includes direct responsibility for launching multiple products and leading transformation efforts in innovation and launch excellence cultures. You benefit from the collective wisdom of hundreds of pharmaceutical product development experts with whom we've worked.

How we work with you

Our IPL solutions span early stage and launch readiness phases. Depending on the organization (small start-ups to big pharma), we work with marketing leads, CMO’s, PMO’s, launch excellence, BPE, CEO’s, and others who are responsible for commercial development of bio-pharma products. We customize our approach to fit the unique characteristics of your organization and product. First, we conduct a readiness assessment that produces recommendations for next steps. We work with your team to fill gaps, establish a systematic approach, and incorporate a practical set of tools to track and monitor commercial product development and launch readiness.

We can work with your team to simply get products launch-ready or we can work with them to provide “preceptorships” –to mentor them in good launch readiness practices.

Why IPL™?

The stakes are high. Unfortunately, launch disasters occur more frequently than they should. Proper commercial input and planning would have averted launch failure in many of those disasters.

IPL™ is a smart solution to commercial launch readiness. Expert guidance is provided by advisors who themselves have had responsibility for launching products and designing product development and launch processes. IPL™ includes a proprietary methodology utilizing integrated horizontals that embody the collective wisdom of hundreds of pharmaceutical product development experts representing more than 26 functional areas. ForeRunner Strategy is able to adapt to your existing planning systems or provide our suite of proprietary Add-In Tools built on the Microsoft Office suite, making the learning and productivity curves quick, easy, and economical.

Find out more

If you are interested in learning more about IPL™, we would be glad to show you by video conference or in person.